Case study
TripHub — AI SaaS for Travel Advisors
One workspace for advisors who otherwise run their business across disconnected systems.
- Role
- Founder & Product Manager
- Product
- B2B SaaS
- Customer
- Travel advisors
- Stage
- 0→1 → Early validation
The challenge
Travel advisors frequently manage inquiries, customers, itineraries, proposals, bookings, documents, tasks and communications through disconnected systems.
What I owned
Product strategy · roadmap · requirements · UX · AI workflows · SaaS pricing · onboarding · GTM · advisor acquisition.
Product strategy
Designed around the complete advisor workflow, with AI positioned as an intelligence layer rather than a separate chatbot.
Inquiry
- Capture
- Qualify
Traveler
- Profiles
- Preferences
Proposal
- Build
- Share
Trip
- Itinerary
- Timeline
Booking
- Tools
- Confirmations
Documents
- Vault
- Sharing
Completion
- Invoices
- Follow-up
Product capabilities
Labelled Shipped (live in product) or Designed (architecture and product direction).
AI itinerary generationshippedManual itinerary creationshippedPDF importshippedTrip inquiriesshippedProposalsshippedShared tripsshippedTasksshippedDocument vaultshippedTravelersshippedInvoicesshippedBooking toolsshippedCalendarshippedTeam rolesshippedClient assignmentshippedNotificationsshippedPermissionsshippedAI intelligence layer across workflowdesigned
Results
20+
Registered advisors
in the first quarter
0→1
B2B SaaS
designed and launched from concept
End-to-end
Workflow coverage
inquiry through trip management